5 must-read business books

The past year has yielded a trove of insightful business books. These are the most important.

.  How to teach rather than sell

VER18 joe pulizzi epic content marketing
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In 1895 John Deere (DE, Fortune 500) launched The Furrow to educate farmers about new technology -- and more than a century later, it's the largest-circulation magazine in its category. The tractor maker was onto something, according to Joe Pulizzi's Epic Content Marketing. Customers want to be taught, not sold. The author shows you how to build the authority you need to attract and retain customers in your niche, tapping new digital tools.

  @FortuneMagazine - Last updated October 31 2013 07:07 AM ET
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