26. The Amazons of... (Multi-tie)
40u40 gavet liu bansal NEW
Clockwise from top left: Gavet, Liu, Binny Bansal, Sachin Bansal


Maelle Gavet
Age: 34
CEO, Ozon Holdings

The French-born CEO runs not only Russia's Amazon but its Expedia and FedEx as well. Sales at the country's largest e-commerce group have almost doubled to more than $300 million since the former BCG consultant took over last year. The challenges she faces in Russia's still infant e-commerce bazaar are intense: Less than 20% of Russian Internet users have made a purchase online, most distrust anything that doesn't involve direct personal contact, and almost all still pay in cash on delivery. Meanwhile, rivals are snapping at her heels trying to poach her trained staff. Still, Gavet, who worked in an orphanage in Russia while studying the language, is staying one step ahead. Aided by a record venture capital infusion of $100 million in September 2011, she acquired popular online fashion retailer Sapato in February and is gunning for exponential growth.

Unashamed fan of: Britney Spears.

--Rupali Arora


Sachin Bansal
Age: 31
Co-founder and CEO

Binny Bansal
Age: 29
Co-founder and COO


The duo's five-year-old startup is now India's largest e-tailer, clocking 50,000 shipments a day of everything from books to phones to baby-care products. Sales of $100 million were up 10-fold over last year, and the former Amazon software developers (who are not related) are consolidating their lead in India's $1.6 billion e-commerce market. They snapped up online consumer electronics firm Letsbuy, launched Flyte, an online music store this year, and just closed a fourth round of funding by a consortium including U.S. heavyweights Tiger Global, Accel Partners, and ICONIQ Capital.

Growth target: To top sales of $1 billion by 2015.



Qiangdong Richard Liu
Age: 39
Founder and CEO, 360buy.com Group

Liu has led China's answer to Amazon to dizzying heights. The Wal-Mart-backed 360buy.com has seen 200% annual growth in revenue since Liu founded it in 2004 after his brick-and-mortar operation -- a consumer electronics shop he set up in Zhongguancun, Beijing's IT district, in 1998 -- was driven to the brink of ruin by China's deadly SARS outbreak. (Last year revenue totaled $3.3 billion.) Today Beijing-based 360buy.com is second only to Alibaba's online marketplace, a gap Liu is working on closing with the launch of an all-out price war. For cash-rich 360buy.com ($1.3 billion and counting), lower prices mean big gains in market share. Of course it also means Liu might have to forgo profit and delay his U.S. IPO until after 2013, but for 360buy.com, the end game is worth it.

Hiring spree: Liu is adding 10,000 employees this year. And then next year, too.


  @FortuneMagazine - Last updated October 17 2012 05:11 PM ET
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