9. Cesar Conde & David Rhodes (tie)
40u40 main david rhodes cesar conde
Rhodes (left) and Conde (right)

Cesar Conde
Age: 38
President, Univision Networks

The 2012 election will be a big moment for Hispanic voters -- and by proxy for Univision, the most popular Spanish-language network in the U.S. Conde continues to roll out new initiatives at the network, which is ranked fifth overall but has been steadily stealing viewers from its rivals, especially in the 18- 34-year-old category. He recently announced UVideos, a digital network that will air all of the company's shows, and a 24-hour English language news channel for Latinos that will be produced in partnership with ABC.

Most-hated jargon: Silos.


David Rhodes
Age: 38
President, CBS News

Don't expect a hologram or even a famous politician's child to contribute to his newscasts. Since taking the reins at ailing CBS News (earning him a spot on last year's list), Rhodes has eschewed the fluff, flash, and other ratings bait that typically pass for news these days to focus on, um, well, news. He's lengthened the network's flagship political show, Face the Nation, put Scott Pelley in the evening anchor spot, and completely overhauled the moribund Early Show, which debuted as CBS This Morning with Charlie Rose and Gayle King in January. The strategy seems to be working. Ratings for CBS's morning and evening shows are up nicely.

Stress relief: running and religion.

--Erika Fry

  @FortuneMagazine - Last updated October 17 2012 05:11 PM ET
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