Conversations
2013 social networks conversations

Social networking for companies. Full disclosure: Conversations, a tool that brings social networking into the office, is made by my company, HootSuite. Having said that, I'm not the only one excited about it. ReadWrite called it "AIM on steroids." Instead of getting lost in long email chains, team members collaborate in real-time by posting on message boards, Facebook-style. Anyone can be invited to join a conversation, enabling customer support teams to rally around issues, marketing teams to coordinate campaigns, etc. Social media has revolutionized how we communicate in our personal lives - Why not bring some of those benefits into the workplace?


  @FortuneMagazine - Last updated January 10 2013 07:25 AM ET
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51 coolest gadgets of 2012

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