29 stunning Apple surprises nobody saw coming

In the age of the Apple rumor mill, almost nothing the technology giant announces is a total surprise. It wasn't always that way.

There's one more thing...
steve jobs one more thing intro

Blame those leaks and rumors, but Apple events aren't quite what they used to be. New products were once shrouded in secrecy. And when the time came for the big reveal, Steve Jobs knew how to impress time after time, delighting the audience with that now-famous one-liner, "one more thing..." and the latest lust-worthy device or service. Here's a look at every announcement Jobs surprised us with from 1998 on.


  @FortuneMagazine - Last updated January 24 2013 07:34 AM ET
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