Nuance Communications calls its Swype app for Android phones a "living, learning keyboard." Sounds like marketing hype, but it isn't. Swype, which has some 500 million users, allows one to drag a finger from letter to letter to type, rather than poking each one. It works smoothly and makes typing, even on a cramped, screen much more natural and quick. The $0.99 app updates its users' built-in dictionaries with the words and phrases they use the most. Blackberry's ( new Z10 has some similar features. )
These stories of no-holds-barred competition, contempt, and all-out conflict shaped the business world as we know it.