A unique home
iOS 7 5

Now this might sound a lot like what Google Now already does, but there are some key differences. Google Now sticks to just Google services, or services Google (GOOG, Fortune 500) can control. Apple's home screen could do them one better and serve as a wider platform for third-party developers, so all apps can deliver contextual content, and users can control what they want to see and when. Opening up the experience to all developers will make the new iOS7 that much more useful.


  @FortuneMagazine - Last updated May 13 2013 08:34 AM ET
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