Mac Pro
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It had been a while since users of Apple's top-of-the-line desktops had something truly new to cheer. A very long while: the current "cheese grater" design dates back to before Apple made the switch to Intel-based CPUs in 2006. So it was a treat to meet an all-new design for the desktop line. "This product is so cool," said Apple's Phil Schiller, "I'm going to go over the top." Then the lights dimmed and a dramatic video introduced the radical new design.

Taking up one-eighth the volume of current Mac Pros, the new machines are black and cylindrical. They look like a cross between a trash can and a bear canister -- but much sleeker. "Can't innovate anymore my ass," Schiller said to raucous applause before unspooling an impressive list of technical specifications. He didn't reveal a price, but said the machines would be made in the USA and become available later this year.


  @FortuneMagazine - Last updated June 11 2013 06:53 AM ET
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