Corporate colors in the sports world

In anticipation of our annual 100 Great Things About America list -- coming July 4 -- we had some fun finding color schemes that big businesses share with American teams.

Home Depot and the University of Texas
company sports colors home depot university of texas

The University of Texas -- whose sports teams are known as the Longhorns -- and Home Depot (HD, Fortune 500) have logos that symbolize grit and hard work. The burnt orange (verging on brown in the case of the University of Texas) attempts to convey that. It suggests the sort of dust that covers you after, say, digging up your yard -- or perhaps branding some cattle (whichever you're in the habit of doing). Both logos are as powerful as they are reassuring.


  @FortuneMagazine - Last updated June 22 2013 10:03 AM ET
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