Personal finance guru Suze Orman has some competition -- and it comes in the petite, tech-savvy package of von Tobel. After working for 2 years as an analyst at Morgan Stanley, the entrepreneur attended Harvard Business School for a semester before dropping out to launch her company in 2008. LearnVest, which has raised $41 million, targets 35- to 50-year-olds working to maximize their finances. For various prices, its 500,000-plus users can connect with financial planners and tools that help them map out their expenses (and the website's money management platform is free). In 2012, LearnVest became a registered investment advisor with the SEC and this December, von Tobel publishes her advice tome Financially Fearless.-C.L.