40 under 40

Our 2013 edition of the list features young hotshots who are rocking businesses as diverse as air travel, natural gas, and genetic coding, as well as—if you can believe it— government.

20. Will Adams

40u40 will i am
  • Age: 38
  • Title: Chairman
  • Company: i.am.plus

Yes, the guy you know as will.i.am is a bombastic pop star and the frontman of the Black Eyed Peas, but Adams has established himself as a go-to social and technology consultant big brands trust. He's advised Coca-Cola and Intel. He's teamed up with NASA, the NBA, Anheuser-Busch InBev, and inventor Dean Kamen. He just enrolled at MIT for computer science, proving he's more than another deep-pocketed enthusiast throwing money at other people's ideas. His line of technology accessories, i.am.plus, started with an iPhone camera lens and in 2014 will put out a home robot and a smartwatch. (Sure, the camera wasn't a hit, but it showed he has the ability to create.) Auto-tuned electro-warbler though he is, Adams may prove to be the new model for how pop stars attain business influence.

  @FortuneMagazine - Last updated September 30 2013 03:41 PM ET
Join the Conversation
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.