Sochi stars set for sponsor gold

These Olympians could sign lucrative endorsement deals after the Winter Games.

T.J. Oshie

olympians tj oshie
  • Sport: Ice hockey
  • Olympic medals: 0
  • Age: 27

Oshie, who plays for the NHL's St. Louis Blues, became an all-American hero after scoring the stunning goal that gave the U.S. a 3-2 victory over Russia.

"I didn't think any one player in hockey could separate themselves but he did it with his dramatics," said Robert Tuchman, a sports sponsorship consultant.

  @AlannaPetroff - Last updated February 19 2014 06:57 AM ET
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Winter Olympians are often overlooked and underpaid compared to other athletes, but a handful of Sochi stars could score sponsorship gold.

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