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Sochi stars set for sponsor gold

These Olympians could sign lucrative endorsement deals after the Winter Games.

Gracie Gold

gallery olympians
  • Sport: Figure skating
  • Olympic medals: 1
  • Age: 18

Gold has become America's sweetheart because of her talent, looks and personality, and could be in line for new sponsorship deals worth over $1 million.

Gold, who helped her team win a bronze medal, already has deals with companies such as Nike (NKE), Visa (V), United Airlines and Procter & Gamble (PG).

- Last updated March 03 2015 12:23 PM ET