These Olympians could sign lucrative endorsement deals after the Winter Games.
Winter Olympians are often overlooked and underpaid compared to other athletes, but a handful of Sochi stars could score sponsorship gold.
Many Olympic athletes have launched their own startups, which help pay their bills and set them up for a post-Olympic career.
The men's Olympic curling team for Norway wears eccentric pants from Loudmouth, a California-based small business that specializes in outrageous apparel.
Many American winter sports fans will stay away from next month's Sochi Games, put off by the eye-watering cost and hassle of traveling to the Russian resort.