1982: Do the right thing
When J&J learned that bottles of its Tylenol being sold in Chicago had been laced with cyanide and had left seven dead, CEO James Burke pulled off the shelves every bottle of the painkiller nationally and designed a tamper-proof bottle -- all at a cost of $100 million. He lived by the credo that a leader's first responsibility was to J&J's customers.
--Timothy K. Smith
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