The greatest business decisions of all time

How Apple, Ford, Boeing, and others made radical decisions that changed the course of business.

BES08 greatest business decisions book cover

Once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business as well. These big decisions are counterintuitive -- they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? What motivated Henry Ford to double the wages of his autoworkers, and how did that change the American economy for the next century? Why did Intel decide to spend millions to brand a microchip? The following stories, adapted from the new book The Greatest Business Decisions of All Time, provide the background to these pivotal moments. You'll learn how these groundbreaking decisions have shaped the thinking of today's top leaders.

--Brian Dumaine


- Last updated October 01 2012 10:23 AM ET
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