Smith, Editor in chief, Buzzfeed
Peretti, Founder, Buzzfeed and Co-founder, Huffington Post
These new media pioneers teamed to create the unlikeliest force in this year's election coverage. Peretti, a master of forging viral content, put Buzzfeed on the map with click-crack photo galleries of cute animals being cute. Smith, a nonstop purveyor of blog-ready scooplets at Politico, brought the political content. With a growing team of reporters in New York and Washington behind them, they are accelerating a media metabolism already on overdrive, commanding attention from political junkies and campaign operatives alike.
Who are 2012's young business stars? We've got the CEO of a blue-chip beer brand, an airline CEO who just placed the largest order in commercial aviation history, and Warren Buffett's new prodigy, among the Silicon Valley hotshots and others.