Ben Smith and Jonah Peretti
40u40 electors jonah peretti ben smith
Peretti (left) and Smith (right)
Age: Smith, 35; Peretti, 38

Smith, Editor in chief, Buzzfeed

Peretti, Founder, Buzzfeed and Co-founder, Huffington Post

These new media pioneers teamed to create the unlikeliest force in this year's election coverage. Peretti, a master of forging viral content, put Buzzfeed on the map with click-crack photo galleries of cute animals being cute. Smith, a nonstop purveyor of blog-ready scooplets at Politico, brought the political content. With a growing team of reporters in New York and Washington behind them, they are accelerating a media metabolism already on overdrive, commanding attention from political junkies and campaign operatives alike.

--T.N.


- Last updated October 11 2012 03:33 PM ET
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Fortune's 40 Under 40

Who are 2012's young business stars? We've got the CEO of a blue-chip beer brand, an airline CEO who just placed the largest order in commercial aviation history, and Warren Buffett's new prodigy, among the Silicon Valley hotshots and others.

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