Rachel Shechtman
40u40 rachel schechtman PREFERRED
Age: 35

Founder and CEO, Story, Cube Ventures

What do you get when you mix a pop up store, a gallery exhibit and an event space? Story, Shechtman's buzzed-about new retail concept taking hold on 10th Avenue in Manhattan. A single boutique, Story strips down and reinvents itself every four to eight weeks with a new theme, new products, and new sponsors (current Story: "Making Things," brought to you by GE). Retail is about experiences, says Shechtman, who has advised Gilt, TOMS, Kraft Foods, AOL, Gap, and Lincoln are now seeking her advice on bringing storytelling to their businesses. Next up: a second location, an ecommerce platform, and a speaking role at the National Retail Federation conference early next year.


- Last updated October 11 2012 04:33 PM ET
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