Rachel Shechtman
40u40 rachel schechtman PREFERRED
Age: 35

Founder and CEO, Story, Cube Ventures

What do you get when you mix a pop up store, a gallery exhibit and an event space? Story, Shechtman's buzzed-about new retail concept taking hold on 10th Avenue in Manhattan. A single boutique, Story strips down and reinvents itself every four to eight weeks with a new theme, new products, and new sponsors (current Story: "Making Things," brought to you by GE). Retail is about experiences, says Shechtman, who has advised Gilt, TOMS, Kraft Foods, AOL, Gap, and Lincoln are now seeking her advice on bringing storytelling to their businesses. Next up: a second location, an ecommerce platform, and a speaking role at the National Retail Federation conference early next year.

--C.K.


- Last updated October 11 2012 04:33 PM ET
Join the Conversation
Fortune's 40 Under 40

Who are 2012's young business stars? We've got the CEO of a blue-chip beer brand, an airline CEO who just placed the largest order in commercial aviation history, and Warren Buffett's new prodigy, among the Silicon Valley hotshots and others.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.