Founder & CEO, Bonobos
Bonobos makes custom-fit, colorful pants for men, among other clothes. But it's Dunn's online strategy that has won happy customers and industry respect. Initially the apparel maker sold only through the web, offering free shipping and easy returns. Now, thanks to a deal that got the pants man $16.4 million, you can find Bonobos in many Nordstrom stores -- and other fashion startups are emulating Dunn's user-friendly online platform. And at new pop-up locations, customers can get fitted in-person by customer service reps, then head to the web to buy the right size.
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