5. Inside Apple
inside apple

By Adam Lashinsky

I realize I'm plugging a book by a writer at Fortune, but I can't ignore this excellent deep dive into the daily practices that Steve Jobs used to turn Apple (AAPL, Fortune 500) into the world's most valuable business. (Did you know he ate lunch every day with his lead designer, Jonathan Ive?) Even if you're nothing like Jobs, you'll come away with great ideas for multiplying the value of your own company.

--Verne Harnish is the CEO of Gazelles Inc., an executive education firm.


This story is from the November 12, 2012 issue of Fortune.
@FortuneMagazine - Last updated April 04 2013 05:17 PM ET
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