The BlackBerry-maker has been long accused of being slow to realize the severity of its problems. It finally decided that the strategy under its co-CEOs wasn't working. So this January, it replaced Mike Lazaridis and Jim Balsillie with then-COO Thorsten Heins. After taking the job, Heins announced that RIM ( needed to seriously alter its marketing strategy in the United States. Before the fall of RIM, the working world loved the BlackBerry. But as more companies encourage people to bring their own smart devices to work, staffers have kicked the "Crackberry" habit in lieu of more addictive iPhone and Android phones. )
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