Lei Jun
trailblazers 2013 lei jun

Xiaomi
Founded: 2010

Lei, 43, is often called China's Steve Jobs -- with good reason. His company, Xiaomi, makes luxe-feeling smartphones, and like the iconic Apple founder, Lei is obsessed with delighting consumers. "I always ask myself these two questions," Lei writes in an e-mail. "Can Xiaomi give the customer a great surprise? And can Xiaomi customers win praise for their recommendations to friends?" He appears to be succeeding: Last year, the company says, it sold 7.2 million phones and raked in $2 billion in revenue. By making sophisticated, affordable, and hard-to-find phones (Lei limits the number of units he makes), Xiaomi has developed a cult-like following. Just like Apple.


  @FortuneMagazine - Last updated February 08 2013 12:28 PM ET
Join the Conversation
Are you a Zuck? Or a Page?

Thinking of launching a company? This handy interactive guide will help you find your ideal founder-CEO archetype.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.