most admired 1983 eastman kodak
Company: Eastman Kodak
Rank in 1983: 4, Most Admired

Founded by George Eastman in 1888, Eastman Kodak was still greatly admired in the 80s, when it launched its rallying cry to recover from its struggling business. In the first quarter of 1983, the company announced a 73% decline in earnings.

Consumers' shift away from cameras that used traditional film was the nail in the iconic company's coffin. Although Kodak invented digital camera technology back in 1975, it was hesitant to release the technology for fear of cannibalizing its film business. The market ultimately forced the company to retire its film brand Kodacrome in 2009, after a 74-year run. Three years later, the once-mighty company filed for Chapter 11.

  @FortuneMagazine - Last updated February 28 2013 03:03 PM ET
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2013 World's Most Admired Companies

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