Girl Power

superbowl goldieblox

The first small business to ever advertise during the Super Bowl will be GoldieBlox, the new toy company that had a viral hit last year with a video tracked by the Beastie Boys song "Girls." The video drummed up a lot of press for the company, but also led a copyright infringement suit. This year, GoldieBlox won a contest sponsored by Intuit, which will finance a $4 million spot for the big game. If they use another jingle from the Beastie Boys, they might want to get permission for it this time.

February 02 2014 09:55 AM ET