Super Bowl ads sneak peek

This year's big game is sporting some serious star power, from Arnold Schwarzenegger to Scarlett Johansson and Stephen Colbert.

Girl Power

superbowl goldieblox

The first small business to ever advertise during the Super Bowl will be GoldieBlox, the new toy company that had a viral hit last year with a video tracked by the Beastie Boys song "Girls." The video drummed up a lot of press for the company, but also led a copyright infringement suit. This year, GoldieBlox won a contest sponsored by Intuit, which will finance a $4 million spot for the big game. If they use another jingle from the Beastie Boys, they might want to get permission for it this time.

- Last updated February 02 2014 09:55 AM ET
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