This year's big game is sporting some serious star power, from Arnold Schwarzenegger to Scarlett Johansson and Stephen Colbert.
Cheerios is doubling down on an ad that sparked a firestorm last year because it featured an interracial couple and their child. The new Super Bowl ad marks the addition of a baby brother and maybe even a puppy.
NEXT: Movin' Right Along
SodaStream tweaked its rejected Super Bowl ad at the request of Fox. Scarlett Johansson gets to stay, but references to competitors Coke and Pepsi are out.