Super Bowl ads sneak peek

This year's big game is sporting some serious star power, from Arnold Schwarzenegger to Scarlett Johansson and Stephen Colbert.

Red pill, blue pill

superbowl kia

Laurence Fishburne reprises his "Matrix" role as Morpheus, only now he's at a valet stand presenting a couple with a red key or a blue key. In this round of truth versus illusion, Kia attempts to shift consumer perception as it launches the K900, a $50,000 luxury sedan.

- Last updated February 02 2014 09:55 AM ET

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