Red pill, blue pill

superbowl kia

Laurence Fishburne reprises his "Matrix" role as Morpheus, only now he's at a valet stand presenting a couple with a red key or a blue key. In this round of truth versus illusion, Kia attempts to shift consumer perception as it launches the K900, a $50,000 luxury sedan.

February 02 2014 09:55 AM ET