10 great moments in Kiss marketing

On the 40th anniversary of the release of the band's debut album, here's a look back at its marketing influence.


kiss makeup

Alice Cooper had been wearing outlandish makeup for years by the time Kiss came around, and David Bowie had already popularized glittery spaceman costumes, but there was something about the way Kiss pulled them together that transcended their influences. Never allowing themselves to be seen by the public outside of their sci-fi kabuki getups, the members seemed somehow more than human, and helped add a bit of mythical heft to their unpretentious musical arrangements and frequently juvenile lyrics. Without the makeup Kiss could have been successful, but they never would have been as big as Kiss.

  @FortuneMagazine - Last updated February 18 2014 02:10 PM ET
Join the Conversation
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.