10 great moments in Kiss marketing

On the 40th anniversary of the release of the band's debut album, here's a look back at its marketing influence.

Makeup

kiss makeup

Alice Cooper had been wearing outlandish makeup for years by the time Kiss came around, and David Bowie had already popularized glittery spaceman costumes, but there was something about the way Kiss pulled them together that transcended their influences. Never allowing themselves to be seen by the public outside of their sci-fi kabuki getups, the members seemed somehow more than human, and helped add a bit of mythical heft to their unpretentious musical arrangements and frequently juvenile lyrics. Without the makeup Kiss could have been successful, but they never would have been as big as Kiss.

  @FortuneMagazine - Last updated February 18 2014 02:10 PM ET
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