Westerners in China were probably the first to grumble about the price of a Starbucks latte. But China's state-run media took Starbucks-bashing to a new level. CCTV consulted experts, former franchisees, and customers for a surprise October segment pointing out that Starbucks coffee is priced higher in China than in Chicago, London, and Mumbai. The report intoned, "What in Western countries is an average cup of coffee has in China become a coffee luxury product."
First of all, Starbucks (Fortune 500) isn't a normal cup of Joe. Second, China has learned greatly from the Western companies like Starbucks operating here. Why bash your friends? Reuters reported earlier this month that reporters within CCTV thought the report was "silly." ,