Creating opportunity for older workers
gallery her11 retirement art koff

Art Koff, 79

On a crusade since: 2002

Day job: Retired advertising executive; founder,

Achievement: Started independent job and information web-site for people in or near retirement

Why he's a hero: A decade ago, the memory of struggling to learn computing at age 50 inspired a newly retired Koff to find ways to help older workers.

Websites for this group were scarce, so Koff launched to focus on jobs for seniors. Today the site lists thousands of positions, along with discounts and advice on financial matters, health care, and travel.

"Older workers don't need benefits younger ones do. That can give them a leg up," he says.

  @Money - Last updated November 12 2012 06:25 AM ET
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