It's hard not to make a beeline for the "50% off today" sign next to the winter coat or boots you've been eyeing. But the crowded shopping day is not the time to snap them up.
Hana Ben-Shabat, a retail partner at consultant A.T. Kearney, says clothes and shoes are usually discounted even further as the holiday season wears on because stores have to gear up for a change in seasons.
Black Thursday may be a more accurate name for the year's most notorious holiday shopping day, with retailers pushing store openings even earlier on Thanksgiving Day as they compete for customers.
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