Aiding the search for college money
her 12 heroes mark kantrowitz

Mark Kantrowitz, 45

On a crusade since: 1994

Day job: Publisher, and

Achievement: Helping make college more affordable

Why he's a hero: For almost 20 years, Kantrowitz has helped students and their families understand, apply for, and obtain college financial aid.

He developed the exhaustively informative website, designing online tools that calculate figures such as the net price of school once loan payback costs are included. He also helped the U.S. create its online application form for federal aid.

"Aid offers include loans. Families are led to believe their cost is lower than it really is," he says.

  @Money - Last updated November 30 2012 06:44 AM ET
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