Play the numbers

Professionals who don't negotiate their first salaries can lose more than $500,000 in income by age 60, according to Linda Babcock and Sara Laschever, authors of Women Don't Ask: Negotiation and the Gender Divide. Try these moves to land top dollar:

10. Go first. By putting a number on the table, you set an anchor that influences the final offer, says Adam Galinsky, a professor at the Columbia Business School.

Find out what's reasonable by talking to peers in your field -- including, ideally, someone who works at your target company -- and check salary data sites like and

11. Aim high. Negotiators who focus on their best-case outcome make more aggressive first offers, says Galinsky, and ultimately reach more profitable agreements than those who focus on the minimum they'd be satisfied with.

12. Bookmark this! Brand Yourself is a new Web tool that helps push up the most relevant and positive posts when people search for your name.

You'll get an alert if there are any significant changes in your search results and some insight into who's looking for you (say, "Someone from Cleveland just Googled for your contact info").

  @Money - Last updated April 16 2013 11:23 AM ET
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