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    Crowdfunding tries to grow up

    Sarah Dvorak was desperate. The former retail executive had depleted her savings accounts, borrowed from family members, and secured a microloan from a local development group to launch Mission Cheese, a San Francisco café that would specialize in domestic products like Minnesota-made Camembert and a silky sheep's-milk cheese from Northern California. But three weeks before opening day last spring, she still didn't have refrigerated cases to store and display her fare. Despite having cobbled together $225,000 to start her business, she had come up $12,000 short. So she turned to Indiegogo, a San Francisco-based site that allowed her to appeal directly to the public for money. "Within one month, I had the funding I needed," Dvorak says. "I was in tears."

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    Kickstarter grandma ready to launch

    89-year old Pearl Malkin launches a business making her own line of decorated "Happy Canes" and uses Kickstarter to raise $3,500.

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