Shonita Bossier, 42
Director, Division of Securities, Kentucky Department of Financial Institutions
When Bossier started as a Kentucky securities regulator in 2009 after 17 years in banking, she was floored by the number of investment cons targeting the elderly that crossed her desk.
In response she revived ScamJam, a seminar for seniors spotlighting telltale signs of fraud ("Low risk!" "High rewards!"). In 2010 she introduced a state law doubling fines against scammers preying on older citizens.
Now she's working to help doctors and nurses identify cognitively impaired individuals vulnerable to rip-offs.
"Seniors save hard to be secure. Then someone comes along with the right words and takes all their money," says Bossier.