Jane Wellman, 62
On a crusade since: Early 1980s
Day job: Executive director of NASH, an association of public university leaders
Achievement: Focused attention on how colleges spend their money
Why she's a hero: A longtime education financial analyst in California, Wellman toppled conventional wisdom about the roots of tuition inflation—and showed the way to possible fixes. The Delta Cost Project, which she launched in 2006, mined data to reveal that the biggest problem wasn't fat salaries for professors, but benefits, particularly health care, for all employees.
Quote: "If benefits aren't reined in, costs will keep rising, and not a dime will go to education."
Meet five people who were chosen as Money Heroes because they believe in financial education for everyone -- from kids to retirees -- and help make it happen.
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