Let customers bring you new business
cheap branding joe fox
Joe Fox
Company: Ditto Trade
Location: Los Angeles, Calif.

The online broker Ditto Trade allows both financial professionals and amateur investors to buy and sell equities on behalf of other private investors who want to mirror their trades online. For instance, if you're a stock market whiz and your father-in-law and cousin want you to trade on their behalf, you can do this through the site. To attract new accounts, founder Joe Fox recently started offering financial advisors who run e-newsletters the option to transfer those publications to his own newsletter platform through sister company Followable.com at no cost. Fox hopes that the newsletter subscribers will opt to let the advisors trade on their behalf through Ditto Trade. The site entices advisors and other "lead traders" to bring their subscribers to the site by reducing the commissions they pay for transactions. Since Fox launched the program more than a month ago, he's been happy with the results. "Lead traders are coming on every day, bringing me customers," says Fox.

  @FortuneMagazine - Last updated August 28 2012 12:06 PM ET
Join the Conversation
1 World Trade Center: The ultimate corner office

Construction on 1 World Trade Center: What it's like to work the cranes atop the tallest building in North America.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.