'Address the innovators and risk takers'
The expert: Gary Whitehill

"If the candidates look underneath the covers, they will find that entrepreneurs and startups provide value to all aspects of our existence -- jobs, innovation, inspiration. The list is endless. We need real solutions, not lip service or inner-circle dealings that really don't support the entrepreneur, just special interest groups.

"Both current and aspiring business owners see right through the smoke and mirrors of both candidates. What's most interesting is knowing business is the only way out of the financial turmoil we're in not just in the USA, but globally. If there's any one group to directly address their concerns it's the innovators, job creators, and risk takers.

"Just remember: we don't forget easily."

  @CNNMoney - Last updated November 05 2012 12:58 PM ET
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