Black Friday deals you wouldn't expect

Forget doorbuster deals on flatscreen TVs and cameras. These four small businesses and franchises are ready to make a killing on Black Friday by offering juicy discounts on some surprising items.

Marco's Pizza
gallery black friday underdogs marcos
Marco's Pizza is counting on stores whose employees work Black Friday to drive sales.

Where: 325 outlets nationwide
Website: www.marcos.com

Pepperoni pies and Black Friday are a match made in heaven for Toledo, Ohio-based franchise Marco's Pizza.

In 2011, the chain found a unique way to capitalize on shoppers' rush to the malls. It offered big-box retailers, which typically open their stores at midnight the day after Thanksgiving, discounted pizza lunch packages for their employees on Black Friday.

That strategy proved to be a success, generating sales 10% to 40% above a typical day, said Jack Butorac, CEO of Marco's.

So the company is expanding the promotion this year.

"Large chains have approached us this year asking if we can offer our pizza specials for their workers on Thanksgiving Day and on Black Friday," he said. That's because many retailers, including Wal-Mart (WMT, Fortune 500), Target (TGT, Fortune 500), Sears (SHLD, Fortune 500) and Toys R Us, are kicking off their Black Friday store deals earlier this year, starting late Thursday night.

Butorac is asking its restaurants to "aggressively look for opportunities to sell both to consumers and retailers for Black Friday" and is hopeful the chain will log even bigger Black Friday sales this year.


  @CNNMoney - Last updated November 20 2012 02:34 PM ET
Join the Conversation
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.