Inspira Marketing Group invests in taking its 27 employees on an annual three-day trip to an island like Jamaica or St. Croix if the company hits its sales goals. Result: The four-year-old firm, based in Norwalk, Conn., expects $3.5 million in sales for 2012 -- and an outside survey found that 89% of its team is excited to come to work each day. The trip, says VP Kim Lawton, "is a huge part of our culture."
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