Super Bowl Champions beer mug
super bowl mug
Fans will be able to buy this beer mug featuring the winning team for $21.99 the day after the Super Bowl.

At the sound of the game's final whistle on Super Bowl Sunday, 75 employees of Great American Products will immediately get to work producing thousands of keepsake beer mugs, tumblers and similar items touting the new NFL champion.

"We already have the products ready. Once we have the winner, we'll put the metal Super Bowl emblem on the drinkware and ship them out," said Kevin Ulbert, vice president with New Braunfels, Texas-based Great American Products, which makes promotional goods and licensed sports products.

Last year, the company shipped 15,000 Super Bowl Champion items the day after the big game, and several thousand more after that. Super Bowl products account for 2% to 3% of the company's annual sales, said Ulbert.


  @CNNMoney - Last updated January 30 2013 10:01 AM ET
Join the Conversation
NFL: $10 billion money machine

Although the National Football League is under fire heading into the Super Bowl, it is by far the most popular and lucrative sport in America, raking in nearly $10 billion in 2012.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.