Finding that something else
gallery small business jess stone
Name: Jess Stone, 35
Business: A Cupcake Social, Minneapolis, Minn.

Baking used to be my hobby, but I always felt like there was something else I was supposed to be doing. My business partner and I began catering in 2011, and we opened the food truck last April. We serve freshly baked cupcakes, cold-press coffee and cupcake sundaes.

My average day looks like this:

6:00 a.m. We arrive at the food truck to start baking. On an average day, we'll sell 200 to 300 cupcakes, though when we have an event it can be many more.

9:00 a.m. We park the truck at our location for the day. Then we do all the prep from decorating the cupcakes to making coffee. We also post our location on Facebook and Twitter.

11:00 a.m. We open the truck window and start helping customers. We're selling cupcakes, making sundaes -- and doing a lot of chatting. It's kind of like a bar, people hang out and talk.

2:00 p.m. The truck closes. Then we spend the afternoon reviewing e-mails and running errands such as filling the truck's propane tanks, restocking inventory and scrubbing the truck down.

5:30 p.m. We get home and change jobs. We're both moms and wives so we make dinner and help our kids with homework.

8:00 p.m.- 10:00 p.m. My work brain is never off. I'll go to my home office and take care of administrative stuff.

We took a huge risk to quit our jobs to do this, but it's been worth it. That feeling that something is missing is gone.


- Last updated May 13 2013 09:50 AM ET
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