Marshall Crenshaw
musician ceos marshall crenshaw

Best known for his hit "Someday Someway," Crenshaw's done what any good CEO might do. He's diversified. At his website, fans can either order individual EPs or join Crenshaw's subscription service for one year. Which gets you three 10-inch vinyl EPs.

Plus, Crenshaw has some trustworthy employees: his family.

"The biggest change, compared to my major label days, is there's labor involved now. Packing, shipping of the product. I've done it with my wife and two children. A real assembly line. Also, the orders have been so big, that people from my office are struggling. So I'll volunteer to help out more."

His advice to label owners starting out?

"As the boss, make sure you don't run out of stock. I have, several times. Still, if you're gonna have a problem? That's not a bad one to have."

  @FortuneMagazine - Last updated March 13 2013 02:23 PM ET
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