It's all about reducing cost. As everything becomes more global, competition keeps driving prices down. We have to keep up.
I work for Kansas City's Hispanic Chamber of Commerce, and I run a recruitment business on the side. When I noticed that many companies were calling into the chamber looking for bilingual job candidates, I saw an opportunity to launch a company that finds and recruits them.
With very little startup capital last year, I turned to freelancers online to build my website and serve as recruiters.
Now a programmer in the Czech Republic maintains my website working 10 hours a month. She's quick and understands what we're doing.
Another freelancer interviews candidates, and a third does resume consulting. Both of them have babies and want to work from home, so the arrangement works out for them.
All the labor will cost me only $10,000 this year.
It frees me to do what's more valuable with my time: looking for clients.
Editor's Note: An earlier version of this story included The Marketing Zen Group and CEO Shama Kabani. It incorrectly identified her employees as freelancers. The company maintains a virtual office and employees work from home. However, they are not independent contractors, and Kabani does indeed pay taxes on their labor.