Like everything in Texas, regional soda is "big." It is also red, super red, according to Joe Patoski in the Texas Monthly, "like the color of a fire engine speeding through hell but more intense." Big Red was born in the late 1930s in Waco, Texas. It's sweet, even by soda standards, and tastes something like carbonated bubble gum, though its slogan tells you it's "Deliciously Different."
Today, Big Red, Inc. owns Big Red, though it does have a distribution partnership with Dr Pepper Snapple Group. The company's corporate office has stayed true to its Texas roots, although now it's upgraded from Waco -- you can find headquarters in Austin.
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