squirt soda

Originally, Squirt was meant to be more refreshing than other sodas -- inventor Herb Bishop felt the market was ready for a drink with less sugar and fruit. That actually worked well for Squirt, which was first sold in 1938, in part because sugar prices spiked during the Great Depression, and Squirt required less sweetener than other sodas. Later, in the cocktail boom of the 1950s, Squirt sold well as a mixer.

Brooks Products bought Squirt in the 1970s and reformulated the drink so that it has about as much sugar as other beverages in its class. Today, it's one of Dr Pepper Snapple's brands and, the company claims, it is the leading grapefruit-flavored soda in the United States.

  @FortuneMagazine - Last updated May 16 2013 01:09 PM ET
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