Squirt
squirt soda

Originally, Squirt was meant to be more refreshing than other sodas -- inventor Herb Bishop felt the market was ready for a drink with less sugar and fruit. That actually worked well for Squirt, which was first sold in 1938, in part because sugar prices spiked during the Great Depression, and Squirt required less sweetener than other sodas. Later, in the cocktail boom of the 1950s, Squirt sold well as a mixer.

Brooks Products bought Squirt in the 1970s and reformulated the drink so that it has about as much sugar as other beverages in its class. Today, it's one of Dr Pepper Snapple's brands and, the company claims, it is the leading grapefruit-flavored soda in the United States.


  @FortuneMagazine - Last updated May 16 2013 01:09 PM ET
Join the Conversation
More
25 most popular iPad apps of all time

Apple's iTunes Store is nearing 50 billion ? billion! ? downloads. Here are the most-downloaded tablet apps ever.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.