Elvis is in the bedding

walmart hot products elvis bedding
  • Company: Legends Home Bedding
  • Product: Elvis Presley bedding collection
  • Price: $99.95 each

Who doesn't love Elvis?

Last year, David Bursteen and his partner, Ines Brigman, approached Elvis Presley Enterprises -- the corporate entity that manages the Elvis Presley estate -- with their brainchild: To make bedding sets with licensed images of the King himself.

"They asked us if we have a company. I said 'no.'" said Bursteen, a self-described Elvis Presley fanatic, who previously worked in the toy and entertainment industries. Yet, in an odd twist of fate, Bursteen and Brigman were granted the license and access to the archived Elvis Presley photos.

Brigman, an aspiring designer, created two collections using the photos. "The idea was to create [lines of] bedding pretty enough to hang on a wall," she said. "We can potentially expand to other legends like Audrey Hepburn and James Dean."

They found a manufacturer in China to make the sets, which include a bedspread and two pillow shams, and started selling them online and through mail order this summer.

Voters in Wal-Mart's contest seem to love the idea: Bursteen's bedding collection was voted as one of five finalists in the "Around the House" category.

First published October 11, 2013: 11:24 AM ET

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