"Crazy" ideas

With the iPod's success, the big question was what would Apple do next? "There were many things that led to the iPhone at Apple," said Apple senior vice president Phil Schiller during the trial. That led to some out-of-the-box brainstorming. "Apple employees tossed around ideas like making a camera, a car, and other 'crazy stuff.'"

  @FortuneMagazine - Last updated August 24 2012 07:59 PM ET
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The PC looks like it's dying

PC makers aren't just losing to Apple. They're struggling on multiple fronts -- and things look gloomy going forward.

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