In 2004, Jobs tasked Scott Forstall, senior vice president of iOS software, to form an in-house team to develop what would eventually become the iPhone's user interface. "We're starting another project," Forstall told potential recruits. "It's so secret I cannot tell you what the project is. You are going to have to give up nights and weekends for a couple years."
PC makers aren't just losing to Apple. They're struggling on multiple fronts -- and things look gloomy going forward.