The "Purple Project's" top-notch security
The

Apple is particularly known for its secrecy, but security on The Purple Project went above and beyond: employees worked in a separate area, and security cameras were set up. "We put a sign up that said "Fight Club,'" Forstall said, a reference to the Brad Pitt film, which the team, emulated, if only in part. "The first rule of 'Fight Club' is you don't talk about 'Fight Club.'"


  @FortuneMagazine - Last updated August 24 2012 07:59 PM ET
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The PC looks like it's dying

PC makers aren't just losing to Apple. They're struggling on multiple fronts -- and things look gloomy going forward.

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