The "Purple Project's" top-notch security

Apple is particularly known for its secrecy, but security on The Purple Project went above and beyond: employees worked in a separate area, and security cameras were set up. "We put a sign up that said "Fight Club,'" Forstall said, a reference to the Brad Pitt film, which the team, emulated, if only in part. "The first rule of 'Fight Club' is you don't talk about 'Fight Club.'"

  @FortuneMagazine - Last updated August 24 2012 07:59 PM ET
Join the Conversation
The PC looks like it's dying

PC makers aren't just losing to Apple. They're struggling on multiple fronts -- and things look gloomy going forward.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.