Apps, apps, apps
apple tv gallery 02 app store

A no-brainer. Apple's iPhone helped popularize the notion of apps and, though some TV makers have tried, the concept hasn't entirely made the jump to the tube. The iPhone turned dumb phones into smart ones through processing power and innovative applications that made use of that brawn. And Apple TV will have to do the same thing.

  @FortuneMagazine - Last updated August 17 2012 11:46 AM ET
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